WORK OVERVIEW

A MULTI AWARD-WINNING CREATIVE GENIUS, ADMIRED AND RESPECTED THROUGHOUT THE INDUSTRY: THAT'S PETER SOUTER.
HERE'S WHAT HE HAD TO SAY ABOUT THE WORK YOU'LL SEE HERE:

"... at last, somebody who realises every letter counts.  There's so much fantastic writing on your site..."
Extract from email sent by Peter Souter, former Chairman & former ECD of TBWA London. Jul '17.
Whether you want original ideas, or existing ideas expressed with originality, here's a selection of writing intended to demonstrate versatility (and perhaps a little virtuosity). There's visualising too: a picture paints a thousand words, but if you don't come up with those words in the first place the picture will just be a meaningless daub. Or art.
EDITED HIGHLIGHTS
£43 million sales boost
The Cravendale re-launch campaign helped
it become a top 50 UK brand within a year.
$240 million pitch winner
"Boxer' - a TV spot for the US - helped DDB Chicago win the $240m McDonalds account.
All time Top 10 UK TV ad
Walkers TV: BTAA Gold and 9th in Channel 4 & The Sunday Times' 100 greatest TV ads.
HEADLINE FIRST: Ads, articles, emails, tweets, posts... they all need a hook.
COPY: The long and the short of it, from ads to manifestos 
USE OF MEDIA: Interactively experiential
SCRIPTWRITING: You don't actually want to read scripts, do you?
POSTERS: Saying it succinctly
BRANDING: Inventing, naming, positioning, developing, advertising...
WRITING TO TIGHT BUDGETS: Scripts shot on shoestrings
Video Scriptwriter
IDENTS: Brought to you by...
TVC Scriptwriter
PROPAGANDA: Party Political Broadcast
persuasive Copywriter
WATCH PPB
RADIO: Painting pictures in people's heads
MANIFESTOS: Rallying Cries, Mission Statements, Brand positionings...
Brand positioning
SEO Copy:  A page of SEO copy about SEO
SEO Copy